When two companies collaborate on a project, they often enter into a shared services agreement. This agreement outlines the management and control of services that will be shared between the two businesses. This can include the sharing of things like human resources, information technology, accounting services, and even marketing efforts like search engine optimization (SEO).
A shared services agreement can be beneficial for both companies involved. The agreement allows both businesses to share the cost of resources, which can be less expensive than each company managing these services independently. Additionally, it allows each business to focus on their particular area of expertise while trusting the other company to manage the shared services.
The use of shared services in SEO is becoming increasingly popular in the world of digital advertising. Many companies are looking to optimize their web presence to increase their visibility and drive more traffic to their website. However, not every company has the expertise or resources to do this alone.
This is where a shared services agreement can be useful. A company that specializes in SEO can partner with another business and offer their services as part of the agreement. The SEO company can manage the website`s optimization efforts, while the other business can focus on their core competencies.
The shared services agreement should outline the specific services that will be shared between both companies. For an SEO agreement, this could include things like keyword research, on-page optimization, link building, and content creation. The agreement should also include details on the frequency of reports, the expected results from the SEO efforts, and how the cost of the SEO services will be divided.
One important consideration for the shared services agreement is the ownership of the resulting content and data. For example, if the SEO company creates content for the website, who owns the copyright to that content? This should be clearly outlined in the agreement to avoid any confusion or disputes down the line.
In conclusion, a shared services agreement can be an effective way for businesses to collaborate and share resources. When it comes to SEO, partnering with a company that specializes in this area can be an excellent way for a business to increase its visibility online. By outlining the specific services to be shared and the ownership of resulting content and data, a shared services agreement can be a win-win for both businesses involved.